The topic DJI just unveiled the dual-lens Osmo Pocket 4P cinematic camera at Cannes is drawing steady attention: readers, analysts, and industry watchers are all tracking how the story may unfold in the days ahead.
This is taking place in a fast-moving context — product cycles, platform shifts, and competitive moves can reshape the outlook quickly, so the details below are worth a careful read.
What follows is a clear walkthrough of the main facts and angles you need to make sense of the news.
The prestigious Cannes Film Festival is underway in France, with high-profile stars from The Fast and the Furious franchise dominating headlines so far. However, the Chinese tech company DJI also took advantage of the opportunity to make its own debut — the DJI Osmo Pocket 4P camera.
Cannes may seem like a strange place for a drone and camera company, but the company wants to pivot from the creator space into Hollywood productions. Pictures of the Osmo Pocket 4P show two lenses, which would set it apart from other cameras in the Osmo Pocket line.
DJI Osmo Pocket gimbal cameras already have a cult following among creators, and the company recently launched the Osmo Pocket 4. However, the Osmo Pocket 4P is designed specifically for cinematic productions, DJI said in a press release sent to Mashable.
“Following the global success of its predecessor, the Osmo Pocket 4P builds on a growing movement in which compact cameras are reshaping how stories are created and shared,” reads the release. “Its Cannes debut highlights its potential to influence the future of cinematic vlogging, inspire a new generation of mobile-first filmmakers, and lead global trends in portrait-driven visual storytelling.”
Gimbal cameras have long been used in Hollywood productions, and the Osmo Pocket brought the technologies to video bloggers, influencers, and creators of all kinds.
DJI says the Osmo Pocket 4P will offer cinematic-quality HDR video and 10-bit D-Log2 color performance for professional color grading.
DJI didn’t provide any details on a possible release date or pricing, but a company spokesperson said the camera would be available through DJI’s online store and retail partners. As with other recent DJI releases, it may come late to the United States due to DJI’s ongoing problems with the FCC and the U.S. drone ban.
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technologies, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men’s product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He’s currently working on his second novel, a science-fiction book.